Bred in and roaring from the heart of the Australian melodic hardcore/metalcore scene, Incentives is poised to release new EP Dusk. Already drawing potent attention their way, the release is sure to accelerate awareness of the striking quintet. We recently took the chance to explore the band ahead of the EP’s unleashing and get to the core of the potential fuelled outfit…
Hello and thanks for taking time out to talk with us.
Can you first introduce the band and give us some background to how it all started and what brought you all together?
Holla! We are Incentives, a band out of Melbourne, Australia. We started about three years ago thanks to our guitarist Rory bringing us all together.
Is Incentives your first musical adventure?
None of us had really been involved in anything of any real significance before the band. I suppose it was kind of cool that we can all call this our first and only band!
What inspired the band name?
Honestly, I’ve no idea what inspired the name it was more of a “this will do for now” kind of thing, and then it just stuck and we’ve grown to really love it.
Did you come with a specific idea when forming the band and also in what you wanted it and your sound to offer?
We really had no idea what we wanted to sound like or anything along those lines. I feel that this has in a way helped us to find our own sound which I believe we are honestly starting to do.
Do the same things still drive the band when it was fresh-faced or have they evolved over time?
Well I guess it grows a bit. We started off happy just playing any show, but now we are looking to play bigger shows, get on more tours and just generally keep growing as a band!
Photo Andrew Bromley
Since your early days, how would you say your sound has evolved?
I’d say it’s just constantly becoming a more refined sound. We were all teenagers when we first started and so now we are finding we are making a more complete (whole) sound. Slowly learning what suits us and what doesn’t and hopefully making stuff people will enjoy too.
Has that refining been an organic movement or more through the band deliberately setting out to try new things?
I’d say pretty organic, nothing is forced within the group. We obviously always like to experiment, some of which works, some that certainly doesn’t but it is all part of moving towards a unique sound.
Presumably across you guys there are a wide range of inspirations; are there any in particular which have impacted not only on the band’s music but your personal approach and ideas to creating and playing music?
I couldn’t really name one specific band or artist that has really changed our approach, but bands such as Volumes and Counterparts have provided a massive influence on our writing and sound. Parkway Drive is probably the reason we all got into this kind of music in the first place so they deserve some credit in here that’s for sure!
Is there a certain process to your songwriting which generally guides the writing of songs?
Usually our guitarist Max will write some riffs and melodies and then our drummer Joe will program drums and then Kyle our vocalist will write all his lyrics and patterns over that.
Where do you, more often than not, draw the inspirations to the lyrical side of your songs?
Everything is based off life experiences. And more specifically they are based around relationships, with friends, loved ones, and family. Sometimes things will get exaggerated, but who doesn’t love a bit of a story hey!
Can you give us some background to your latest release?
Our latest release is Corrode which is the first single off our upcoming EP, Dusk, set for release on the 30th of June. It’s a fast paced hard-hitting track with our mate Max from Imprisoned featuring in it and doing a stand up job.
Give us some insight to the themes and premise behind it and other songs.
I’ll answer this from the viewpoint of the whole EP (yet to be released). It’s all to do with relationships and the ups and downs to pretty much every little emotion and situation that defines them. Corrode in particular is about dealing with a partner that is suffering from a mental illness and just how damaging it is to not only them but to you too.
Are you a band which goes into the studio with songs pretty much in their final state or prefer to develop them as you record?
It’s a bit of both really! We usually go in with a pretty decent idea, but there are always aspects that still need writing or changing and Sam who produces our stuff and also writes for his band Ocean Grove really helps us out.
Tell us about the live side to the band, presumably a favourite aspect?
Absolutely! We all love playing live. We like to think we are pretty high energy band, lots of bouncing around and head banging. If it’s fun for us, we figure it is fun for the audience!
It is not easy for any new band to make an impact regionally let alone nationally and further afield. How have you found it your neck of the woods? Are there the opportunities to make a mark if the drive is there for new bands?
Oh for sure! There are sooooo many bands out there at the moment and to stand out you really have to do everything right all the way from image to music and live performance. Melbourne in particular has a ridiculous amount of talent (Void of Vision, Ocean Grove, Sentinel) just to name a few. I guess what we do to separate ourselves is just play our style and hope people dig it. High quality production of music and promotional work is of huge importance if you’re going to get anywhere!
How has the internet and social media impacted on the band to date? Do you see it as something destined to become a negative from a positive as the band grows and hopefully gets increasing success?
Without social media I doubt we’d be anywhere. In fact this is a certainty. We were lucky enough to get to tour overseas last year and I know for a fact that we were discovered via social media! So best we all pray to the Facebook God’s and hope that our ridiculously over-priced Facebook Boost’s get us some decent exposure!
Once again a big thanks for sharing time with us; anything you would like to add or reveal for the readers?
Thanks for having us! Keep an eye out for our debut EP coming June 30th which hopefully you will enjoy!
The RingMaster Review 10/06/2016
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