Made up of musicians with a pedigree which places the trio on an immediate accomplished level before a note is heard, UK band These Reigning Days has in its relatively short life been on a definite and steep rise. Formed by Dan Steer the former frontman and songwriter of The Quails, the band opened up their live aspect barely six months ago by supporting Metronomy and with the acclaimed release of their debut single Changes alongside, the Devon based three piece took no time in waking up and drawing strong attentive ears their way.
Releasing second single Living It Up, the band easily concretes and improves upon the impression from their debut of 
a more than solid unit capable of fusing strong melodies and intelligent songwriting into one infectious atmospheric sound. The new single lights the touch paper to the belief and promise that the band is well on course to becoming a major force in UK music, whether sooner or later it seems a must and with the talk of their impending debut album confidently laying claim to brilliance it could be the former.
Completed by bassist/vocalist Jonny Finnis (Numb) and drummer Joe Samsone (Morph), These Reigning Days create sounds to energise the ear through a blend of indie rock invention flavoured by mesmeric electro touches which without standing directly out tease and bewitch within the as on Living It Up, anthemic surging heavier sounds. Produced by Yoad Nevo (Pet Shop Boys, Duran Duran, Girls Aloud, Goldfrapp) the song is an expansive and enveloping weave of passion and stirring energy which leaves a lasting welcome impression long after its departure.
The track opens with the emotive tones of Steer cupped in the hands of elegant atmospheric keys and a building expressive ambience. It soon opens its arms to offer a muscular intensity evolving into a rampant and pulse racing energy but just as your expectations steady for the crescendo the song slips into its emotional shadows again to wrap further around the senses. With beautifully crafted continual switches between the slower impassioned grace and the lively almost feisty energy the song is a deliciously unpredictable yet undemanding pleasure.
If the album has songs even more enjoyable than Living It Up then it is sure to justify the high claim coming before it, if they are simply comparable to this single it will be a release which will enchant and excite multitudes and see These Reigning Days leaping to the fore front of UK indie music.
RingMaster 26/07/2012
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