Creating a fiery and rousing alternative rock roar, Love Frame is a quartet from Milan beginning to whip up some eager attention for themselves. They have provided a potent persuasion in sound and craft for a while with their debut album Forgiveness self-released back in 2014, but a success recently given a bigger vehicle to tempt from with its global release via the excellent Italian label Sliptrick Records. Offering eleven varied and dynamically arousing songs, the seriously accomplished release has constantly picked up new recruits to its melodic adventure and shows no hint of slowing down as band and album continue to reach new ears.
Love Frame began in 2008, releasing a mini EP the following year which soon brought the band to the attention of the Italian underground scene. The single/video Night drew stronger attention with its release in 2010 while its successor Run With Us two years later, only confirmed the strength of the band in sound and resulting support. Live too, they have continued to grow and earn increasing praise in Italy and Europe. Beginning to record their first album in the December of 2013, Forgiveness was released in the October of 2014, the band consisting of vocalist Giulia Lupica, guitarist Laerte Ungaro, and drummer Giuseppe La Gala at this point with the trio assisted by bassist Giuseppe Greco, who became a permanent member post album, on the recording.
Influences for Love Frame include the likes of HIM, Placebo, Billy Idol, Alter Bridge, and Hardcore Superstar; flavours which in varying degrees show their inspirations across Forgiveness, starting with opener Halo. From its first second riffs spicily crowd ears as the harmonic tones of Lupica flame up, her voice a swiftly impressive and suggestive proposal. As rhythms find a firmer touch and the bass grumbles, the song opens up its virulent temptation with those early riffs still enjoyably nagging the senses. They never do relent in their great persuasion across the song, just changing their sonic hues as each twist and turn arrives within the striking Forever Still meets Djerv like triumph.
The following Mine has an even more fiery air and character to its presence; the bass again an appealing throaty temper to tenacious riffs and grooves as well as the rhythmic agitation cast by La Gala. Strolling along with a catchy swing to its gait, the song is an ear grabbing flame with Lupica’s vocals hanging emotive tones from every lively incident within its creative drama; an enthralling quality backed by the delicious imagination of guitar and bass.
A Stevie Nicks air accompanies the vocals as the melodic caress of Real Love Exhibition simmers and boils next; its initial lure a tender charm which flows across the song with moments of greater intensity and volatility providing sweeping crescendos across its magnetic landscape. It is a bewitching offering then eclipsed by the outstanding Lie To Lie. An early burst of vocal tempting sets up an eager appetite for the infectious blaze of voice and melodic dexterity, the song in many ways epitomises the album itself; easily accessible whilst being anthemically rousing and bursting with adventurous twists and imaginatively skilful turns.
Through the emotive and rhythmic drama of Heart Box and the melodically snarling Maybe, ears continue to be offered forceful captivation. The first of the pair is as charming as it is imposing, dark rhythms and emotionally charged melodies colluding with vocal flames and stirring enterprise, whilst the second also brings contrasting textures together for its own thrilling and galvanic incitement. There is grouchiness to the riffs and equally the basslines skirting their bait and a sizzling surface to Lupica’s ever impressing and enthralling vocals yet it is all woven into a melodic waltz as elegant as it is fierce.
Lupica offers a vocal kiss on the senses as she opens up Blue next, her emotively reflective caress a mesmeric coaxing into the slightly more feisty body of the song With her delivery rising in intensity to match the blossoming sounds, the song is pure seduction, one of the album’s major highlights and instant evidence of Love Frame’s tremendous ability to blend warm and tender textures with livelier and more imposing incitement.
Escape has band and listener lured into a much more tempestuous moment next, its opening rub of riffs alone enough to whet the appetite before the song expands into another memorable escapade which might not quite match up to its predecessors but leaves a want for more the only wish before Save Me provides a commanding serenade which again has a strong and enjoyable air of Danish rock band Forever Still to it.
Completed by the resourceful adventure and sounds of Start Looking For and finally the acoustic romancing of ears and imagination that is Rakkaus On Ikuista, Lupica as beguiling as ever, Forgiveness is a real treat which only increases the enjoyment felt and impressive thoughts nurtured in its company. It may not be a strictly new release to ponder but it is one all melodic and alternative rock fans should really consider introducing themselves to.
Forgiveness is out now via Sliptrick Records through most online stores.
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Pete RingMaster 04/05/2016
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