Hailing from Zrenjanin in Serbia, Hype! is a band on the march and with their debut album about to set European rock music alight. Blending an incendiary blend of alternative rock, punk, and mischievous rock n roll, the band with their outstanding album is on the first step of a rapid rise of recognition, certainly if there is any reward for providing such an impressive and thrilling release.
Formed in 2009, Hype! takes influences from the classic rock and the punk fleshing of Seattle and Detroit in their prime. With a more than healthy wind of rock pop in the mix their sound is epidemically infectious with intimidating sinews coated ion the most delicious seduction. Openly accessible but still with a menace to all who enter, the album is the mightiest introduction to a band which is as honest as it is passionate and accomplished. Since forming the band has earned a strong reputation for their live performances which has seen them igniting numerous festivals including Exit, Warriors Dance Festival, and the INmusic Festival. The time is ripe for the band to step into the view of a much wider and further afield audience and they could not have made a more impressive first encounter than with Hype.
The Odlican Hrcak released album takes mere moments to set ears and senses on alert, the initial firm riffs and rhythms of Weird setting the scene for the soon to join fiery guitar teasing and the outstanding vocals of Dragana Mijatović aka Gaga Lee. With a mutual snarl and melodic kiss to her tones the front lady oozes attitude and seduction with her delivery to bring the lyrics and heart of songs to life alongside the inspiring energy and creativity of her band mates. Into its prowling and accusing stride the track is a compelling instigator with loud whispers of Spinnerette and L7 to its presence, and an irresistible first engagement which is unafraid to switch tact and gait within its imaginative confrontation.
The single from the album Erase steps up next, the song retaining the feisty elements and tones of its predecessor whilst adding deviously addictive grooves and barbed melodic beckoning which remind of Biting Elbows at times. With a roguish bassline entangled by sonic hooks and acidic guitar wraps, the song romps with restraint but unbridled passion to continue the already in place infatuation upon the release, something the likes of What Do You Want From Me, Still Right Here, and Just A Boy only elevate. Though arguably the trio do not have the same impact as the first pair, all captivate with diverse and vibrant invention, and it is only the might of the other two which leave these slightly in their shadow. Still Right Here with its smouldering vocals and great throaty bass taunts from Miloš Kralj (also in Memlah) as well as air sizzling guitar craft from Pavle Kirćanski (Impurita) and Dalibor Kurjak (ex-Gluve Kučke),leaves warm and excited emotions behind whilst the bluesy Just A Boy is simply a heated fascination.
From the Karn8 like joy of Same Stuff, the album hits its greatest heights with firstly Come Get Some soon equalled by Kill ‘em All. The first of the pair is a maelstrom of agitated rhythms and slashing riffs thrust into a psyche rock riot of invention, sound, and belligerence. Offering a further Red Hot Chili Peppers/ SOAD like grooved interference caged by the sturdy rhythms of drummer Darko Kurjak (Partibrejkers, Memlah), the track is an irresistible infestation of noise rock imagination. The following Kill ‘em All is a thumping pulse firing slab of melodic punk with Distillers spite attached to a Jimmy Eats World melodic craft, and again impossibly addictive, both tracks cementing the already seeded ardour with hungry relish and enterprise.
The magnetic Soulmates and the mesmeric Suicide with its smouldering elegance and enveloping shadows complete a truly impressive and breath-taking album. An explosive spectrum of imagination and varied flavoursome sounds, Hype is a release which sets Hype! as one of the immensely promising and invigorating bands to hit rock music in recent times.
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