There is an increasingly mighty roar coming out of California and it goes by the name of Swirl. This is a band really beginning to make a vocal name for themselves with their multi-flavoured, hard rock fuelled fusion of rock and metal. Welcomingly given the opportunity to get to the heart of the band with Swirl creator and guitarist Duane “DT” Jones, we talked beginnings, songwriting, successes and plenty more….
Hello and thanks for taking time out to talk with us.
Hello to you too. This is ‘DT” guitarist and founder of the band Swirl out of Southern California. Thank you for your interest in Swirl! We are always grateful to anyone taking an interest in what we do.
Can you first introduce the band and give us some background to how it all started?
I started the band in the Pacific Northwest in a town called Mukilteo, Washington. I had 3 other members than the current line-up; we rehearsed, wrote songs and made plans to record our debut in Santa Monica, CA. About a week before we were to leave I got a call from the drummer saying he wasn`t going to make the trip. I called my brother, Brian “Bam Bam” Jones who was playing in a band in Arizona at the time and asked him to come out to California, learn the songs and track drums to which he was all too happy to help out. That version of Swirl toured the US and Japan on a full length release titled Out Of Nowhere that was produced by former Quiet Riot and now RATT guitarist, Carlos Cavazo with former Rough Cutt bassist Matt Thorr engineering or producing tracks as well.
After those tour dates finished the band parted ways with the original singer and touring bassist. By then Brian had moved to California so I joined him there. I was introduced to current Swirl singer Alfred Ramirez and bassist Shane Carlson by former Dio keyboard player Claude Schnell who was looking to produce a demo for a band they had, however they had parted ways with their guitar player and Claude asked me to write with them so he and I could get into a studio together. After a few writing sessions we decided to go play the songs live and it was there that a friend pointed out to me that Alfred would sound really good singing Swirl songs so I asked him to go into a studio with Cinderella drummer Fred Coury and I. The end result of those sessions were the two songs Mad Disease and Time To Fly with the latter being particularly well received so tour offers followed. The natural choice was then Shane Carlson and we have been together ever since. 2018 will mark the 10 year anniversary of this line-up for Swirl.
Have you been or are involved in other bands?
My only involvement with other bands was the above mentioned writing project that introduced me to Alfred and Shane as well as one other band in California that hired me as one of their touring guitarist for a self-produced disc. That was actually my first ever “bus tour”. Actually it was a converted mobile home, but still I got the rock star treatment on that tour. It was fun, but the band broke up. As that band had already recorded their disc when I joined and there were no writing opportunities I can`t say it had any influence on my writing direction, but it was a great series of lessons on things to not do when running a band.
What inspired the band name?
Usually one look at a picture of the band is all it takes to answer that question, but it goes deeper in that we all have different nationalities and personalities that come to together to create the Swirl music.
Was there any specific idea behind the forming of the band in what you wanted it and your sound to offer?
No particular theme to starting the band. I just wanted to play in a rock band that wrote songs good enough to share stages with my idols. Some of those goals have been accomplished!
And that same intent drives the band?
Absolutely! At the end of the day we enjoy what we are doing and are hell bent on capitalizing on the success Swirl has had to date. We are not where we want to be, but clearly we are on our way. The crowds are getting bigger, the stages are getting bigger and the bands we have opportunities to work with are larger, more well know bands as well.
Since your early days, how would you say your sound has evolved?
While I am an 80s metal head guitarist at heart I have adapted my playing to a more modern approach when it comes to writing and guitar tones. I guess the best way to think of it is “what if you took a band like Shinedown, Seether, or FFDP and put a guitarist like Jake E Lee, Warren DeMartini or George Lynch in it.
As for the reason for the evolving sound?…The credit for that goes to Brian who wanted to push the music in a more modern direction, but knew I was still going to be me on guitar and have those moments. Our first attempts at this proved very successful with a self- produced EP titled SWIRL that wound up with 3 songs being featured in a full length, 2 time award winning film called Ditch Day. Those songs are Rise Up, Spell, and We Are Alive. That movie is now out in 6 countries with more to follow. Another indicator that Swirl made a smart move in terms of musical direction is the incredible social media success we have enjoyed while being an independent band. We have a very strong online presence.
Has it been more of an organic movement of sound or more the band deliberately wanting to try new things?
The change was very deliberate and I had to do my homework in listening to bands that normally I would not have given the time of day to, just to get a feel for what was going on with the guitar playing and production. I fought it at first, but in the end decided it couldn`t hurt to try. I am so glad I was open to the idea.
Presumably across the band there is a wide range of inspirations; are there any in particular which have impacted not only on the band’s music but your personal approach and ideas to creating and playing music?
Well I already touched on my 3 biggest influences on guitar and yes all four of us have very different influences that we bring to Swirl. Shane is the most “metal” of us all with his influences being bands like Korn and Metallica while Alfred cites David Bowie or Billy Idol as biggest influences for him. For Brian and I we started off as KISS fans, but he went in the direction of Rush and various jazz drummers.
For myself when producing Swirl music I lean a lot on Shinedown or Seether for production and “ear candy” ideas, but since I am not the only one working to produce/ mix the songs I am sure the other guys have their influences well represented in the final product that you hear from Swirl.
Is there a particular process to your songwriting?
Normally we start with a guitar idea that is almost a complete song then I get together with Brian to work on the arrangement before presenting it to Shane and Alfred who then add their influences to the arrangement and of course the vocals. Alfred creates them almost exclusively.
Where do you, more often than not, draw inspirations to the lyrical side of your songs?
“I would like to start by saying that when I write lyrics it’s usually tied to a personal experience of mine or one that I have witnessed in the world we live in. I also feel what’s most import is not so much what my lyrics mean to me, but more importantly what my lyrics mean to the listener. I want the listener find their own story within the lyrics. To me that means the listener can interpret and apply them in any way they choose.”- Alfred Ramirez
Give us some background to your latest release.
The Lift is a departure in some ways from the typical writing pattern for Swirl songs and given the new heights of success we are having with it this may become the way we do things going forward. Again I had the basic structure and worked on the arrangement with Brian, before bringing it to Alfred and Shane. However Alfred and I had a separate writing session to make changes to the verse and bounce other ideas off each other. Then we got back together as a band and went from there.
During the final mix sessions Shane Carlson made some more brilliant suggestions to improve the song to let it become what you hear from us now.
Here is the lyric video for The Lift– https://www.youtube.com/watch?v=xaBMGg0ACYo
As Alfred is the songwriter he sets the tone for the theme of the songs. If there is one constant I have noticed when I look at the reviews we get it is that the bands “message” is a positive one. A lot of life affirming, motivational and inspirational themes go into his work and I am very happy about that. I am pretty positive person most days!
Here are some samples of reviews we have received whether they are for The Lift single…
“…everything possesses a joyous, downright celebratory spirit…the track positively teems with life”- Skope Magazine
or the SWIRL EP
“An uplifting vibe…” The Happy Headbanger
“After listening to Swirl in its entirety it has lifted me up mood wise!!”- Metal Temple
“…if you are looking for a really sweet hard rockin’ melodic band that will have you humming along and singing with the CD in just a few listens than make this new SWIRL release yours. 9/10 Stars”- The Examiner
Here is a link to our reviews- https://www.reverbnation.com/socalswirl/press/
Give us some insight to the themes and premise behind it and its songs.
“What The Lift means to me is that we all need help sometimes, be it an emotional lift or a physical lift. We shouldn’t be afraid to ask for help when we need it. We also shouldn’t be afraid to offer to help when were able to. We are all on this planet together and we are all connected, so let’s help one another.
My personal Lift was given to me by “The Minor Goddess” who lifted me out of a depressed and stressed out anxious time in my life. Thank you MG! “Your words will always stay with me “. – Alfred Ramirez
Are you a band which goes into the studio with songs pretty much in their final state or prefer to develop them as you record?
We like to have the song pretty much done by the time we go into the studio so we can be more efficient with the recording process, but of course we leave room for those “happy accidents” that happen when tracking that are unique to a session.
One of the unique things about the sessions for The Lift is the process we used to get into the studio. We were introduced to producer Emad Alaeddin at Granted Records by Ditch Day producer Megan Waters. He suggested the band use “crowd funding” to cover the cost of the sessions. This was a first for the band and it was very successful. As an unsigned band who happens to be self- managed as well as our own booking agents we wear many hats to make Swirl the known name that is it becoming. Our fans are our record label and they decide how often we make new music and release videos or tour. We weren`t sure what to expect, but with this first attempt and the success of the campaign (we had enough money donated to book our first session in just 48 hours of activating the page at https://www.gofundme.com/launch-new-music-by-swirl-the-band ). The page will remain active. To be clear we are not opposed to record labels, management or booking agencies….we just refuse to wait on one to discover the band when we can get our music and band out to the people who support us!
Tell us about the live side to the band, presumably the favourite aspect of the band?
We are a band that thrives on stage! We love being out there. Swirl is a high energy show with emphasis on the word “show”. There is always “someone doing something”. It`s actually the only way the band “fights”….we fight for the attention of the audience and are quick to let the others know who won the night after our set. It`s all in good fun and ultimately the audience is the winner.. We have been able to tour with established bands like RATT, Cinderella, Extreme, Red Dragon Cartel, LA Guns, Lynch Mob, and Slaughter just to name a few. We also headline shows in Southern California. In fact the first stop on “The Lift” tour will be in Hollywood, CA at the Whisky A Go Go on Saturday February 3, 2018.
It is not easy for any new band to make an impact regionally let alone nationally and further afield. How have you found it your neck of the woods? Are there the opportunities to make a mark if the drive is there for new bands?
We firmly believe that you create your own luck so yes you can make your mark. The real question is how bad do you want it? We are, have been and remain hungry to succeed! We were recently listed by Gerry Gittleson, a writer for Metal Sludge in Los Angeles as one of three local bands that actually draw a crowd when we play.
Another way Swirl has separated itself to a degree is getting involved in licensing our music into movies and television. For example Swirl has 3 songs in the 2 time award winning Ditch Day movie that stars Emmy award winner Bill Oberst Jr. The songs are Spell, We Are Alive and Rise Up (https://www.youtube.com/watch?v=6_RhbgL5Cv0&t=11s ). So far that film is available in 6 counties. We are working on more licensing deals for our music from the SWIRL EP as well as The Lift.
How has the internet and social media impacted on the band to date? Do you see it as something destined to become a negative from a positive as the band grows and hopefully gets increasing success or is it more that bands struggling with it are lacking the knowledge and desire to keep it working to their advantage?
I have no complaints about social media! Swirl is doing very well with it. We also spend quite a bit of time and effort marketing our band globally. Again it`s a how bad do you want it situation. We didn`t wake up knowing what we know and have made mistakes along the way, but we learn, we grow and we apply lessons to the next venture for the band whether its online, in the studio or on stage.
We have been able to reach people that would otherwise have had very little chance of discovering our music so we are very grateful for social media. It is a big part of the music business now and I don`t see that changing any time soon.
See for yourself here-
SWIRL website- http://www.swirltheband.com/
SWIRL Instagram- https://www.instagram.com/swirltheband/
SWIRL Twitter- https://twitter.com/Swirltheband
SWIRL Facebook- https://www.facebook.com/swirltheband
SWIRL Soundcloud- https://soundcloud.com/swirl-dt
SWIRL YouTube- https://www.youtube.com/swirlgtr
SWIRL Reverbnation- http://www.reverbnation.com/socalswirl
Once again a big thanks for sharing time with us; anything you would like to add or reveal for the readers?
Thank you for your time and interest in Swirl. Look for the band to be on tour in and out of the United States in every country where the music making an impact on radio or through movies released that feature Swirl music.
Pete RingMaster 17/02/2018
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