Since our introduction to US outfit The Persian Leaps through their second EP, Drive Drive Delay, back in 2014, we have become accustomed to embracing some lively, pleasure provoking encounters with the Minneapolis band. New album, Drone Etiquette, continues that eagerly welcomed trend with another collection of songs blossoming in the band’s alternative rock/power pop fuelled sound.
It is a proposition which in some ways harkens back to the indie rock/pop sounds of the eighties, a seeding which bore the invention of artists such as Lightning Seeds, Teenage Fanclub, and The Mighty Lemon Drops but has always presented its own recognisable character and individuality, Drone Etiquette epitomising that prowess. The release offers six tracks which leap from the speakers with an enthused intent and spirited passion, their hearts bred in reflection of the controlling rules we daily and almost slavishly adhere to; the spark and its title coming from an article about the dos and don’ts of flying remote controlled drones.
The Persian Leaps is centred round principal songwriter, vocalist and guitarist Drew Forsberg and persistently sees him drawing on the craft and enterprise of friends. Due to the Covid pandemic though, Drone Etiquette sees Forsberg alone and exploring the freedom and equally intensive input that warranted. It has a great not so much raw but organic edge to its offerings which you would suggest arises from the emotions enforced isolation brews though as mentioned its songs are not virus inspired.
It all makes for a release which grabbed keen attention from a first breath provided by opener When This Gets Out. Immediately a guitar flames across ears; it’s raucous yet controlled incitement soon joined by a canter of rhythmic enticement with Forsberg’s similarly magnetic vocals just as swiftly engaging attention. Keys broaden the creative warmth, harmonies adding a joyous smile to the threat of uproar in a song which is hungrily infectious and skilfully clamorous and hitting the spot with esurient prowess.
A lighter but no less rousing proposal in the shape of Angel Complete is next. It too has an eager gait to its stroll and an angular flare to its guitar led invitation. There is also a touch of The Farmers Boys to its pop essences, that inherent infectiousness embraced by steelier textures in its web of temptation which is soon manipulating body and pleasure while successor Sweeps casts its own flume of catchiness amid a Jam-esque pop punk hue and cry.
Both songs relish the variety of flavouring within the familiar Persian Leaps sound, the following Over The Under with its even punkier stomp and power pop forged swing adding to the tapestry of hues already captivating within Drone Etiquette. Though its infection is warm and inescapably inviting there is a snap to its movement and invasive power to its incitement, potent traits within all tracks as shown by The Company She Keeps, a song that seduces with a melodic jangle and calmly spun catchiness yet has a certain trespass in each compelling aspect.
Completed by drama bound Keep Smiling, it too a weave of infectious persuasion and emotive tension cast in a mix of alternative and indie rock, Drone Etiquette proved an addictive companion. Like the final song, even in its themes of mindless service to what we are told, it has a sense of hope and encouragement which gets under the skin as the music it colours; the result one easy to recommend and hungrily enjoy encounter.
Drone Etiquette is out now via Land Ski Records; available @ https://thepersianleaps.bandcamp.com/album/drone-etiquette
Pete RingMaster 04/11/2021
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