Born To Burn – Money Can’t Be Eaten

It was four years ago that French metallers Born To Burn caught our attention and that of a great many others with debut album Welcome To Reality. The time since has been a touch quiet on their side but now the band return with their sophomore full-length, a release which we cannot see being denied the attention we eagerly suggests it deserves.

Money Can’t Be Eaten simply demands ears take stock of its confrontational prowess and the hardcore fuelled metal driven ferocity it unleashes. It is a release which feeds and builds on the antagonistic successes of Welcome To Reality while realising all the creative potential suggested by its predecessor and more besides. The Tours hailing quintet take no prisoners with their new conflict with the world but shape that hostility with a musical and songwriting adventure which leaves much of their great first album in the dark shade.

The album opens with the melodic suggestiveness of This is Reality, an acoustic piece of intimation haunted by the torment and anguish of a war driven world. It lays the foundations for things to come, the fusion of creative imagination and physical hostility which shapes the intriguing threat of Money Can’t Be Eaten and straightaway the following assault of Sledgehammer. Immediately the track descends on ears, riffs and rhythms ravaging the senses but with acrimony that is as infectious as it is intimidating. The grooves which emerge in the maelstrom temper the trespass whilst escalating the temptation, as too the staggered march to battle which emerges and grips attention even tighter.

Rain Maker follows straightaway unleashing a compelling groove which is soon surrounded by vocal and sonic voracity, that fusion of hardcore and varied metal enterprise potent fuel for ears. It too harasses and assails the senses with little mercy but with infectiousness and imagination that is quickly under the skin if without the richer unpredictability that shapes successor Frontline. From its initial bait loaded bassline, the track surges at ears with a tide of catchy riffs, rhythms punching with every heavy swing as vocals share their dispute in breath and words. As its charge and roar takes a momentary detour, a rhythmic incitement burrows under the skin of song and listener alike, its nagging persistent wrapped in flesh scorching melodic twines of guitar. It is glorious stuff and helps set the song as one majorly favourite moment upon the album, one of animated imagination which colours and empowers its returning tempest.

 With just as hungry animosity Run in Blood is next up, the song chewing on the senses before contemplating its torment and breeding greater intent in its unforgiving grievance of sound and emotion. There is no hiding the sonic enterprise within the storm though, the guitars creating a tapestry of craft and violence which again goes to equip the thick captivation held by successor, Factory. The song prowls and bullies the listener, making heavy rhythm swings at the senses as riffs gnaw their surface but again the inherent melodic prowess within the band lines its sonic intensity and trespass with fine results.

Rude Awakening is a brief mix of sonic suggestion and vocal narrative, a realisation and denouncement which leads to and ignites the corrosive and masterful presence of Brain Bastard. Again rhythmically the band had us enslaved, that trap further baited and sealed by the searing throes of the guitars and the barbarous stroll of the bass. Another highly momentous uproar within the release, the track stalks and savages ears with skilled rancour and enticement before the outstanding Suffering barges in to inflame the senses and pleasure all over again. It is swirling cyclone of violence and creativity, deviously taking breaths in aggression to only further captivate and enthral, it too with a rich argument for best track honours.

The dark seductive groove of the bass alone made Burning Gold inescapable temptation, the sonic persistence of guitars with their squirts of post punk-esque melodic scything equally enticing in the maelstrom while Hunger, the band’s latest single, danced with the imagination from start to finish. The opening melodic seduction it charms with and eagerly returns within a turbulent outbreak is enough to seal greedy attention, one only escalated by the theatre of imagination and drama of craft which builds another major highlight of the album.

 Dream Sellers concludes the release, a final striking tirade of power, irritability and enterprise bred on the creative boldness of Born To Burn. That intrepidness and unpredictability is more hinted at then uncaged at the beginning of Money Can’t Be Eaten but only flourishes thereon in and by its second half is in full glory and creating compelling moments like this last irrepressible and hungrily devoured song.

Born To Burn are harassing global recognition again and with Money Can’t Be Eaten it is surely a done deal.

Money Can’t Be Eaten is released November 7th; available @

Pete RingMaster 22/10/2020

Copyright RingMasterReview

Categories: Music

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