A trap waiting to grab your imagination and energy, I Don’t Know… It’s Fun Though, Isn’t It? more than lives up to its title with its bouncy persona and rousing spirit. The new EP from British quartet Hello Bear, the four-track stomp is a sparkling burst of power/punk pop which may not carry major surprises but is as fresh and vibrant as anything escaping the year so far.
Formed in 2010, the Norwich bred band take inspiration found in the likes of Weezer, Pavement, Los Campesinos!, Refused, The Bronx, Presidents of the USA, McFly, Johnny Foreigner, and Dananananaykroyd into their own highly flavoursome exploits. Invigorating as a live presence which has seen Hello Bear play with bands such as Los Campesinos, Coasts, Darwin Deez, The Futureheads, and The King Blues, their sound is an ear grabber which now refuses to be ignored within the band’s new offering. The press release accompanying the EP suggests it carries “their most exciting material to date.” Being our introduction to Hello Bear it is hard to confirm or argue, but exciting the Lee Batiuk (Deaf Havana, Trash Boat, Hopeless Records) produced release is and relentlessly enjoyable.
I Don’t Know… It’s Fun Though, Isn’t It? opens up with new single We Held Hands Once, But Then She Got Embarrassed, the collective energy and enterprise of Luke Bear (vocals, guitar, keyboards), Mary Bear (guitar), Tom Bear (bass), and Daryl Bear (drums) hitting the floor running. A lone strum entices first being quickly joined by the potent tones of Luke before the song jumps on ears with eager riffs and canny rhythms. In no time it is into an infectious stroll with hooks and melodies uniting to charm attention before brewing and finally expelling a virulent contagion through its irresistible chorus. There is no escaping joining those offering Blink 182 meets Weezer as a reference for the tenaciously lively sound of song and band; add a touch of Super Happy Fun Club and The All-American Rejects though and the mix is even closer to the rousing incitement.
The following Mmm Cheque Please! makes a just as striking entrance, another single strain of guitar bait making the first lure, rampant beats and Luke’s inviting vocals the next before it all blooms into another infectious canter. Daryl’s beats resonate as they land and Tom’s basslines grumble as much as they seduce while Mary and Luke share a tapestry of hooks and melodic endeavour which only leads to a greater appetite for song and release. Admittedly the track lacks the final spark which ignites its predecessor but leaves pleasure bubbling eagerly as does Dirty Weekend with its more restrained but wholly magnetic presence. Repeating a prowess which confirms Hello Bear masterful at creating big choruses and ripe hooks which simply infest the psyche, the song lays lustfully upon the senses.
The EP ends as its starts with a track which just whips up the passions. Attack Hug Influences is addiction for the ears, a slice of rock pop which seizes hold of body and spirit in a breathless romp complete with spicy hooks, tenacious rhythms, and a vocal coaxing which virtually forces listener involvement.
It is a boisterous end to a release which demands a party is woven around its presence each and every time. No moments of major uniqueness, all irresistible fun fuelled ingenuity; that is I Don’t Know… It’s Fun Though, Isn’t It?, one of the most enjoyable adventures this year.
I Don’t Know… It’s Fun Though, Isn’t It? is released November 11th
Pete RingMaster 08/11/2016
Copyright RingMaster: MyFreeCopyright