Hibernation Masturbation is the new single from Scottish musician/songwriter Kevin Mcgowan, an artist who collaborated a few months back with Karel Fialka on his new album Peace v War. Written seven years ago as Mcgowan reflected on the growing reliance of the world on technology and the media for information and allowing its guidance of our lives, the song is a tantalising landscape of indie rock with the potent harmonic tones of its creator inciting the imagination in fine style.
The theme and insight of the track is even more relevant to the now as people seemingly live their lives in the fantasy of the internet, its relationships, and through media controlled information rather than the real world around them.
Musically the song carries a nineties indie/Brit pop feel, essences of bands like Suede and Pulp teasing ears within Mcgowan’s own open invention. Its opening touch is woven by the strings of Mcgowan’s guitar, each note a lure inviting and tantalising as darker rhythms stroll alongside with the weight of shadows on their shoulders.
Instantly engaging with a growing catchiness to its character and gait, Hibernation Masturbation only tightens its grip on ears and appetite as a blossoming tapestry of captivating hooks and suggestive melodies entangles the imagination along with the descriptive potency of the lyrics and vocals.
With every aspect of Hibernation Masturbation from creation to release a solo effort by Mcgowan, the single is a creative statement which commands attention, its sound and enterprise simply ensuring that success is a done deal.
Hibernation Masturbation is out now via imagine & believe records on iTunes @ https://itunes.apple.com/gb/album/hibernation-masturbation-single/id1146680042?ls=1&app=itunes
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Pete RingMaster 28/10/2016
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