If you are looking for a slice of rousing alternative rock then taking a punt on the new Go Primitive EP would definitely be a good move. Featuring five tracks which seriously stir ears and appetite alike, the release is a sparkling offering from a UK band heading towards strong attention. Admittedly the 100 Ways EP employs many recognisable flavours within its tapestry of creative contagion, but what it lacks in major surprises it heavily makes up for in fresh adventure and creative tenacity.
Hailing from Rugby in Warwickshire, Go Primitive has been making a potent name for themselves locally and further afield, luring in an increasing horde of fans and media attention. Live the quartet of guitarists/vocalists Tomm E Williams and Adam White, bassist Dan Teale, and drummer Ben Goodwin has earned a reputation for adrenaline fuelled live performances, sharing stages with the likes of Mallory Knox, We Are The Ocean, The Subways, Lonely The Brave, Hawthorne Heights, and Yashin along the way. Now they are set to provoke national spotlights and support with the Romesh Dodangoda (Funeral For A Friend, The Blackout, Kids In Glass Houses) produced 100 Ways, a success easy to see being within its highly enjoyable persuasion.
It opens up with Breathe In, Bleed Out Go and instantly fires up ears and imagination with a rousing vocal roar against firm beats and the inflamed tempting of guitars. It is a relatively restrained but rich start quickly working on thoughts and emotions, expanding its potency as fiery melodies collude with shadowy rhythms within the persistently provocative vocal cry. References have already been made to bands such as Lower Than Atlantis, Mallory Knox, and Don Broco when talking about Go Primitive, suggestions easy to understand from the opener alone.
Its impressive presence is soon eclipsed by the excellent In A Band, a slice of rugged pop rock with a host of addictive hooks and tenacious enterprise around the excellent vocal union of Williams and White. The track is pure temptation; every lick of a riff, swing of a beat, and dance of a syllable virulent incitement impossible to avoid getting physically involved in let alone ignore.
The Sun Will Rise takes over next, its more fiery textures and sonic tone also a swift invitation with inescapable bait laid down by the anthemic craft and jabs of Goodwin. The bass of Teale is a darker coaxing too, it’s throaty prowl less intrusive but just as magnetic in the captivating emotive croon of the track. With a great tempestuousness to its air and touch, the song carries a volatile edge which hints at more than it realises but adds tension and attitude to the stormy music surrounding the excellent vocals.
The EP’s most virulent moment comes in the niggling hook of Save Your Self, it initiating the quickly blossoming slice of sinew crafted and melodically spicy rock ‘n’ roll. The track is another highly persuasive and anthemic stomp tempting feet and emotions with a web of nagging grooves and spidery sonic imagination, perpetually veined by an infection of rhythms and repetitious invention not forgetting that gripping first enticement.
Coming to a more than solid close with the highly flavoursome and emotively honed What You Pay For, an initial seeding of creative prowess which blossoms to greater and more riveting success with every listen, 100 Ways is a thoroughly enjoyable and exciting introduction to Go Primitive. It is hard not to imagine, as the band grows and evolves a more unique sound, that they will further come into their own and truly stand out on the crowded alternative rock landscape. More of the same next time would go down rather well too though.
The 100 Ways EP is out now @ http://goprimitive.bigcartel.com/product/100-ways-e-p
Pete RingMaster 02/12/2015
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