With each unveiling of songs since forming and a simply majestic adventure of a debut album last year, we wondered whether the days of saying Jingo just get better and better was coming to an end as surely they could not surpass the riveting might of The Art of Loving. Thankfully that is a massive no as the band release brand new single A.D.D., a simply scintillating teaser of their forthcoming EP due later this year. The theatre of their sound, the intensive creativity of their music is all fuelled by a new voracious energy and imagination whilst emotionally and lyrically, the song is as rich a blaze as ever. So yes this is the UK based alternative rockers Jingo being better than ever again whilst breaching yet another lofty pinnacle in their invention.
The foursome of guitarist/vocalist Jack Buckett, his American wife and vocalist/keyboardist/guitarist Katie, drummer Joseph Reeves, and bassist Chris Smith, Jingo has potently flourished since their first ever show supporting Graham Coxon of Blur, releasing some attention grabbing songs and honing an increasingly acclaimed live presence which alone has shown them to be one of the most impressive bands on the UK rock/pop music scene. Comparisons to the likes of Fleetwood Mac and The Magic Numbers were early declarations but swiftly from the constant evolution and diversity persistently showing in their songwriting and music, Jingo was establishing their own unique identity which came to a head with the album The Art of Loving. In hindsight and using A.D.D. as a new marker, the release was a closing of a chapter in some ways but equally the sensational bridge to new dramatic climes now revealed in the new single.
A.D.D. opens with a bulging temptation of firmly bound rhythms wrapped in a tangy melodic enticing of guitar, and already drama colours the air as brewing emotional intensity begins soaking every early note and rhythmic swing. The track relaxes a little as the bewitching tones of Katie incite ears and closer attention, as ever her distinctive voice bringing an air of jazz like resourcefulness against the funkier spicing of the music. Keys add an emotive hue to the song whilst rhythms offer the shadows, everything building slowly but surely towards the irresistible flame of the chorus. It is a point where the song opens up and explores an even more energetic and provocative landscape, within which the song’s powerful lyrical and vocal narrative further blossoms. The song just grows bigger and bolder with every passing second, angst and passion increasingly and intensively dripping from every note and syllable as it heads into a blaze of a finale though the song’s parting moment is a just as pungent kiss of vocals and a reflective melody.
From its brilliant artwork provided by another side to Katie’s impressive talent, A.D.D. is pure aural beauty. It is a beast of a song too, generating a passion and emotion translated as physical intensity which most out and out heavy rock bands would kill for. The blood of Jingo’s music is melody though and that is as feverish and explosive as ever. Can the band top this we ask, well we are not betting against it.
A.D.D. is available to stream now @ https://soundcloud.com/jingomusic/add-2 whilst its Launch Show is on June 11th at Old St Pancras Church in London. See links below for more details.
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