In your ears, in your face, and for a great many destined to be in the passions, the debut album from Italian metallers Cry Excess is an introduction demanding to be taken notice of. Ambition Is The Shit unleashes ten tracks which furiously roar with adventure and imagination, and all coming with a tapestry of flavours drawn from everything from metalcore to groove metal and industrial to mathcore. Ground-breaking it is arguably not but seriously captivating and contagiously invigorating Ambition Is The Shit is a bellowing success.
Hailing from Turin, the quintet has been turning up the heat at home and building a formidable reputation and following for themselves. Now Cry Excess is ready to infest the world with their ferocious sounds through Ambition Is The Shit and it is hard to see them not continuing their striking ascent, especially as tracks like album opener Ripshit (Hands Up For The Italians) and more so the following The Public Enemy invade ears and attention. The first song rides in on a gentle electronic breeze, little rumbles of tempestuous electro teases littering its haunting slightly portentous air. As soon as a heavy footed swipe of drums and short stubby riffs descends, everything intensifies and crowds around the initial rap metal seeded vocal delivery. The track continues to present an agitated character and presence, seemingly and intriguingly trying to find its feet and full height before its successor takes over. It is an imaginative and fascinating start straight away surpassed as the second song strides in on sonic predation and rhythmic antagonism; both lorded over by caustic vocal squalls. Like The Browning meets Bury Tomorrow clad in the exploration of Destrage, a band which comes to mind most across the whole album, the song blazes with contagion and enthralling enterprise.
Hustler comes next and as the first two opens with calmer waters, its electro shimmer aligned to constricted vocals and a magnetic coaxing. Whispers of nu-metal add to the flavouring as a sample sets the impending scene of hostile passion and savage confrontation. Its brief but potent two minutes makes a thick appetiser for the title track which follows with nostrils flared and riff loaded guns blazing. Keys bring a warm embrace to the turbulence whilst vocals show a great diversity and imagination, they continually one of the big draws of the album. Predominantly though, the song is a voracious beast of sound and intent, harassing and bruising the senses with skilled inventiveness and blustery passion.
Both the melody rich tempest of What Keeps Us Alive and the dance revelry of You Hate Because You Can’t Compete keep things stomping and impressing nicely. The first may have a canvas of sonic and melodic charm but still confronts like a raging predator and protagonist of ears and appetite, revelling in its raw and at times unpolished but persistently virulent creative fervour. Vocals again provide clean and seducing anthemic bait from within the chaotic and delicious bedlam around them whilst the song’s successor saunters in on an electro swagger and proceeds to flirt and rigorously dance with an electronicore tenacity and devilry. There is great diversity to the album even though the maelstrom of sounds often offers a similar surface storm, and this song epitomises the depth as potently and openly as any.
Through the corrosive rabidity of Rebel, Forever and the anthemic march of Unto Death, band and album leave ears and appetite greedy whilst Neither Forgive Nor Forget kicks the thrills up another gear with its heavily shadowed and intimidating senses crowding cloud of sonic and vocal voracity. The rich blend and extremes of guttural roars and melodic coaxing from the band continues to spark within ears, providing a beacon in the tsunami of noise and hostility, as also does the great nintendocore twist just before an even greater and exhaustingly welcome abusing of the senses.
The album closes on the fierce drama and tumultuous intensity of I Never Liked Clowns, a bestial incitement of stabbing riffs and crippling rhythms swinging from stretched vocal exploration and volcanic sonic eruptions. The track sums up the whole of Ambition Is The Shit in many ways, a conquest of ears and passions which is not spinning a web of new invention but creating an irresistible and hellacious devilment to submit to. Expect big things from Cry Excess ahead and even greater furies of highly pleasurable incitements like this.
Ambition Is The Shit is available via Luxor Records from January 27th @ http://www.luxor-records.com/#!store/cfvg
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