A feisty energetic explosion of electro rock and dance pop, Medicines the new single from indie electro band Ed Zealous is an irresistible dance for the senses. The glittering piece of melodic temptation is devilishly infectious and even if their chosen genre does not normally excite the passions, the wanton lure and mischievous sun of the song makes it impossible for anyone not to have a hunger to immerse within its compelling warmth.
The Northern Ireland quartet creates a dazzling and seductive persuasion from a magnetic blend of synths, punchy rhythms, and vibrant cassios; add vocals which swagger with harmonic relish and ridiculously addictive melodic hooks, and submission to their sound and especially the new single is a foregone conclusion. Their influences come from the likes of David Bowie, Talking Heads and Pulp, as well as A-Trak, Boys Noize and TV On The Radio, though the song itself just as easily brings essences of Blancmange and Does It Offend You, Yeah? to the fore. Recorded with producer Eliot James (Bloc Party, Noah and The Whale, Does It Offend You, Yeah?), and taken from the Ed Zealous forthcoming debut album, the Label Fandango released Medicines is a thumping heart attack of eager urgent beats and greedily drooling melodic keys which simply ignites the dancer and playfulness in all. Having started the year supporting Two Door Cinema Club at their homecoming show in Belfast, and now the release of this stunning single, with of course the album to follow, 2013 is looking a radiant year for the band, and us.
The single immediately sizzles upon the ear with slightly acidic but fizzy synths teasing the senses whilst further electro pops explode with a smiling intent. A shadowed heavy pulse forges its presence at the core of entrancement, spreading its embrace further within the expansive heat of the chorus. As the vocals add their mutual quality and sultry blaze to the song, the heart of the track is a furnace of sweltering energy and electro passion. Simply it is electronic pop at its very irresistible best.
As the final humid note takes its leave and the foursome of Steve McAvoy, Andrew Wilson, Pete Lloyd, and Paul Irwin make their last potent persuasion, the only prevalent thought is that the album cannot come soon enough.
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