As the eighties started getting into its stride there was a single which joined many classic tunes in grabbing the imagination of UK pop. The song was I Am The Beat and the band behind it The Look. Selling over 200,000 copies within three months of its release in the UK in 1981, the band was the flavour of the moment. Now the older and wiser band returns with their new single Let It Go.
Formed in the seventies by Jonny Whetstone and Mick Bass, the band enjoyed playing to audiences of tens of thousands around the time of their single despite the closing down of their record label. They released their second album Pop Yowlin in 2004 to a good response, something the band is hoping to elevate with the new single and forthcoming album Tunes and Stories, both released through new record label, Beat Town Records.
For the latest releases Whetstone and Bass have recruited teenage guitarist Jake Jacobs, drummer Alex Baird, and backing singers Amelia Whetstone and Rachel Kate Bryceland, the new line-up creating a more than decent pop song with its heart still placed in the eighties.
As soon as the vocals join the pumping rhythms and charged keys one is taken into the realms of seventies rock and eighties pop. It is a sing-a-long pop tune with essences of Quo, Jeff Beck, and latter day Squeeze to its obvious but quite infectious sounds. It is hard not to like the song even though one has heard it all before over the years to be a little critical. With vibrant horns and eager piano additives it is a song for the older generation and one can see it soundtracking any similarly focused TV show with a Jim’ll Fix It or Summer variety premise, and though one cannot not imagine the young pop fans of today grabbing it with relish there is a definite market it should and find light up.
If you have a liking for eighties pop or The Look themselves from their heyday, than the single will be a treat you will not be disappointed in.
https://www.facebook.com/TheLookOfficial
RingMaster 04/09/2012
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